Roadsider | Anatomize Tech Case Study

Anatomize partnered with the founders of Roadsider to help bring modern tech and integrations into the outdated towing industry.

The product introduced "Uber-like" navigation for truck drivers and dispatchers, with tons of tech built on top (real-time mileage calculations, enabling automatic invoice calculation, driver payouts, and more).

AI WORKFLOWS

AI/ML

MOBIle app development

product design

branding

www.gaillard.ai

Implemented Features

Centered on making towing workflows seamless.

Automatic Invoice Calculation

Built on real-time mileage calculation architecture, Roadsider automatically builds an invoice for completed jobs.

Uber-like routes and dispatching

A clear focus on key information backed by extensive user testing.

Automated Storage Liens

Automatically apply lien fees to vehicles in storage using integrations, and add that amount to the vehicle's invoice automatically.

Customer Dashboard

We built a custom dashboard for the tow company's customer, giving them a map, time estimates, and status updates via SMS.

Customer Invoicing

Customers get a simple, clean invoice texted via SMS using our Stripe and Twilio integrations.

Enterprise Account Customization

Roadsider is equipped to handle the most detailed customizations for larger fleets with more insurance integrations.

Major Insurance Integrations

We integrated with top insurance carriers like Tesla, Geico, AllState, RoadAmerica, and more.

Towing just got a major upgrade.

7

Major insurance carrier integrations

60+

User Interviews

3

Major product improvement overhauls

2k+

Users

I need those results!

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Technical Details

AWS Cloud Infrastructure

Cloud infrastructure is designed with a custom, secure, and scalable architecture that can support up to 10M monthly active users from day one.

This robust setup ensures reliable performance and seamless growth without compromising security or speed.

Application Side

The application stack includes a React frontend with Material UI and a Ruby on Rails backend.

This combination ensures a modern user experience, straightforward maintenance, and efficient development.

Integrations

The solution integrates with leading EHR platforms for secure patient data exchange, HIPAA-compliant email and SMS services for confidential communication, and more.

These integrations work together to create a robust and seamless experience for both providers and patients.

The Problem

The founders of Roadsider saw an opening in the market to address outdated, clunky technology in the towing industry.

From unclear pricing, to leaving customers in the dark with no estimated arrival or tracking, pen and paper contract signing, there had to be a better way to do towing.

Our Solution

Roadsider was built from scratch on the latest AWS cloud infrastructure, leveraging modern mobile app technology, real-time location tracking, and an improved frontend design.

Roadsider has been through 3 major product iterations with Anatomize, the latest of which increased their product usage by another 400%.

Modern tech for the towing industry